Sans Normal Baze 3 is a very bold, very wide, medium contrast, reverse italic, normal x-height font visually similar to 'Molde' by Letritas (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, chunky, retro, bouncy, friendly, attention, personality, retro feel, display impact, approachability, soft, rounded, bulky, tilted, compact.
A heavy, rounded sans with a consistent reverse-leaning slant and broad, soft-shouldered forms. Strokes are thick with gently modulated curves, producing large counters and rounded terminals that feel carved rather than sharply cut. The overall rhythm is bouncy and slightly irregular in silhouette, with letterforms that appear optically compressed and lively despite their mass. Lowercase shows sturdy bowls and pronounced, rounded joins, while figures are bold and simplified with ample interior space.
Best suited for short, high-impact text such as headlines, logos, packaging callouts, and bold signage where its chunky forms and reverse slant can carry personality. It can also work for playful editorial display or promotional graphics, while extended small-text reading is less likely to be its strength due to the dense stroke weight and strong stylistic tilt.
The tone is upbeat and approachable, leaning toward a retro, comic-adjacent friendliness rather than a sober corporate voice. Its exaggerated weight and reverse slant add a cheeky, energetic character that reads as informal and attention-seeking.
This design appears intended as a characterful display sans that maximizes visual impact through heavy, rounded shapes and a distinctive reverse slant. The goal seems to be immediate attention and a friendly, retro-leaning voice for expressive branding and headline typography.
The reverse-leaning inclination is a defining feature and remains consistent across uppercase, lowercase, and numerals. Curves dominate the construction, and the heavy weight creates strong ink presence, especially in tight settings where the shapes can visually lock together for a poster-like texture.