Sans Normal Baza 3 is a very bold, wide, medium contrast, reverse italic, normal x-height font visually similar to 'Molde' by Letritas (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, apparel, playful, chunky, friendly, retro, loud, attention grabbing, friendly impact, playful branding, retro flavor, soft corners, rounded forms, bulky, bouncy, cartoonish.
A heavy, rounded sans with broad proportions and a noticeable backward slant. Strokes are thick and fairly even, with smooth, circular bowls and softened joins that keep counters open despite the weight. Terminals are blunt and clean, and diagonals (like in K, N, V, W, X) read as sturdy wedges rather than sharp, delicate cuts. The lowercase is compact and sturdy, with single‑storey a and g, a round, closed e, and a short-armed r; figures are similarly chunky with simplified shapes and strong presence.
Best suited to headlines, short callouts, posters, and branding where a bold, friendly voice is needed. The weight and wide stance also work well for logos, packaging, apparel graphics, and playful signage, especially when set large and with generous spacing.
The overall tone is energetic and approachable, with a bouncy, slightly mischievous feel created by the reverse slant and inflated letterforms. It reads as fun and attention-grabbing rather than formal, suggesting a contemporary take on retro display styling.
The design appears intended to deliver maximum impact with rounded, inviting shapes while adding character through a backward-leaning slant. It prioritizes bold legibility and personality for display settings over neutral, text-oriented restraint.
Spacing and rhythm lean roomy and emphatic, helping the dense black shapes remain readable at larger sizes. The reverse-leaning posture adds motion and attitude, making even straightforward text feel animated.