Sans Normal Udmin 2 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, contemporary, friendly, headline, editorial, display impact, modern clarity, brand presence, strong legibility, geometric, crisp, compact, clean, high-impact.
A sturdy, high-impact sans with broad proportions and smooth, rounded bowls balanced by crisp terminals. Stroke widths are consistently heavy with subtle modulation, giving counters a clean, open feel while keeping silhouettes compact and assertive. Uppercase forms read stately and stable, with generous curves in C, G, and O; the Q uses a clear, sweeping tail. Lowercase is straightforward and readable, with a double-storey a and g, a short-shouldered r, and a sturdy t with a compact crossbar; round letters keep near-circular construction and tight joins for a dense texture. Figures are strong and evenly weighted, with clear distinctions and ample presence for display settings.
This face is well suited to headlines, posters, and campaign-style typography where impact and clarity are priorities. It can support branding and packaging work that needs a modern, confident tone, and it performs well in signage or labels where bold letterforms must hold up at a distance.
The overall tone is confident and contemporary, with a friendly warmth coming from the rounded geometry and large, clean counters. Its bold color and steady rhythm give it an editorial, poster-ready voice that feels direct and modern rather than playful or decorative.
The design appears intended as a robust geometric sans for display-first typography, aiming for maximum presence while preserving clean curves and clear interior space. Its forms prioritize legibility and a steady rhythm, suggesting use in contemporary editorial and brand systems.
In text samples, the font creates a dark, even typographic color and strong word shapes, making it especially effective at larger sizes. The broad letterforms and weight favor short lines and prominent messaging, while counters and apertures remain sufficiently open to stay legible under heavy stroke weight.