Sans Normal Abmef 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Phrasa' by Arrière-garde (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui accents, modern, clean, dynamic, sporty, friendly, emphasis, modernization, motion, clarity, approachability, oblique, humanist, open apertures, rounded terminals, single-storey a.
This is an oblique sans with smooth, rounded curves and a steady, even stroke. Letterforms lean consistently to the right, with open counters and clear apertures that keep the texture light and readable. Capitals are straightforward and slightly geometric in construction, while the lowercase shows a more humanist rhythm with a single-storey “a” and soft joins. Numerals follow the same slanted, streamlined construction, producing an even, contemporary color in text.
It works well for branding and marketing materials that benefit from a sleek, active voice—such as sports, lifestyle, or tech-adjacent identities. The clear apertures and even rhythm also make it suitable for short passages, UI accents, and packaging where an italicized, forward-leaning emphasis is desired without sacrificing clarity.
The overall tone feels modern and energetic, with a forward-leaning stance that suggests motion and momentum. Its rounded shaping keeps it approachable rather than technical, making it feel friendly and contemporary in both headlines and short text.
The design appears intended as a contemporary italic companion or standalone oblique that delivers emphasis with a clean sans structure. It aims to balance speed and modernity with approachable rounded forms for broad, everyday design use.
Curves are prioritized over sharp corners, and terminals tend to finish smoothly, giving the face a cohesive, polished look. The oblique angle is strong enough to read as intentional styling rather than a subtle slant, which helps it stand out in display sizes.