Sans Faceted Afwi 3 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Headline Gothic' by ATF Collection, 'Explorer' by Fenotype, 'Miguel De Northern' by Graphicxell, and 'Duotone' by Match & Kerosene (names referenced only for comparison).
Keywords: headlines, posters, logotypes, packaging, sportswear, industrial, assertive, retro, mechanical, sports, impact, compression, ruggedness, efficiency, branding, angular, faceted, blocky, compressed, monolinear.
A heavy, compressed display sans built from straight strokes and clipped corners, replacing curves with planar facets. Counters are tight and mostly squared-off, with small apertures and a sturdy, monolinear feel. The silhouette is tall and vertical, with condensed proportions and compact sidebearings that create a dense rhythm in words. Diagonals are sharp and geometric, and many terminals end in angled cuts that emphasize a chiseled, machine-made construction.
Works best for short, high-impact text such as headlines, poster titles, branding marks, apparel graphics, and packaging panels where a tough, geometric voice is desirable. It also suits labels, signage, and editorial display moments that benefit from condensed, space-efficient letterforms. For longer reading, larger sizes and generous line spacing help maintain clarity.
The overall tone is forceful and utilitarian, with a hard-edged, engineered character. Its faceted geometry reads as vintage-industrial and slightly militaristic, giving headlines a tough, no-nonsense presence. The compressed stance adds urgency and punch, making it feel suited to bold statements rather than quiet text.
The design appears intended to deliver maximum visual weight in minimal horizontal space while projecting a rugged, machined aesthetic. By faceting curves into angled planes, it creates a distinctive, industrial display voice that remains consistent across letters and numerals. The result prioritizes bold presence, strong silhouettes, and a crisp geometric rhythm.
Uppercase and lowercase share the same angular construction, helping maintain a consistent texture across mixed-case settings. Numerals match the same clipped, polygonal logic and carry strong weight, keeping figures prominent in dense compositions. The design favors graphic impact over openness, so spacing and size will strongly influence legibility in longer lines.