Sans Normal Atnej 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Founder' by Serebryakov (names referenced only for comparison).
Keywords: ui text, editorial, corporate, signage, presentations, neutral, modern, friendly, clean, approachable, utility, legibility, neutrality, versatility, clarity, rounded, open, monoline, crisp, straightforward.
A clean sans with softly rounded curves and largely monoline strokes, balancing circular bowls with straight, pragmatic joins. Counters are open and generous, and terminals are mostly blunt with a subtle softness that keeps forms from feeling rigid. Uppercase shapes read steady and geometric-leaning, while the lowercase shows familiar, highly legible constructions and simple two-storey forms where expected. Numerals are clear and evenly weighted, matching the text color with minimal optical quirks.
This style suits interface copy, product and brand systems, and general-purpose editorial typography where consistent legibility is the priority. It should also perform well for wayfinding and informational signage, as well as decks and documents that need a clean, unobtrusive voice.
The overall tone is neutral and contemporary, with a gentle friendliness coming from the rounded geometry and open apertures. It feels practical rather than expressive, aiming for clarity and an easy, everyday reading experience.
The design appears intended as a versatile, general-purpose sans for continuous reading and functional communication. Its rounded geometry and open counters suggest an emphasis on clarity, stability, and a contemporary neutrality that can adapt across many contexts.
In text, the rhythm is even and calm, producing a consistent gray value across lines. Curves and diagonals remain restrained and tidy, supporting a no-nonsense look that still avoids harshness through its softened shaping.