Sans Normal Agboh 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Helvetica Now' by Monotype, 'NeoGram' by The Northern Block, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, utilitarian, clean, friendly, clarity, versatility, modern branding, strong impact, readability, geometric, rounded, compact, monoline, high legibility.
A sturdy, geometric sans with monoline strokes and generously rounded curves. Counters are relatively open and cleanly cut, while terminals stay blunt and straightforward, keeping the texture even in dense settings. Uppercase forms are compact and stable, with circular letters like C/O/Q reading smoothly and squared-off letters like E/F/T staying crisp. Lowercase follows a simple, contemporary construction with a single-storey a and g, a short-armed t, and a straightforward i/j with square dots, producing an efficient, uncluttered rhythm.
Well-suited for headlines, posters, and brand wordmarks where a solid, contemporary presence is needed. Its clean structure also fits signage, UI labels, and packaging copy that benefits from quick recognition and even typographic color.
The overall tone is modern and no-nonsense, projecting clarity and confidence without feeling cold. Its rounded geometry adds a mild friendliness, making it feel approachable while still strongly functional.
The design appears intended as a versatile, contemporary sans that balances geometric simplicity with comfortable readability. It prioritizes strong silhouettes, consistent stroke weight, and straightforward forms for reliable performance across display and general-purpose settings.
At larger sizes it reads as a bold, graphic voice with clean silhouettes; in paragraph-style sample text it maintains a consistent color and clear word shapes. Numerals are plain and sturdy, matching the letterforms’ compact, geometric feel.