Sans Normal Odbov 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Engrez' by Indian Type Foundry, 'Avenir Next Paneuropean' by Linotype, and 'Breno Narrow' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, bold, impact, clarity, modernity, simplicity, geometric, rounded, compact, clean, sturdy.
A heavy, geometric sans with broad, rounded curves and firmly squared terminals. The strokes stay consistently thick throughout, producing compact counters and a strong, blocky silhouette. Round letters like O and C read as near-circular, while diagonals and joins (V/W/K) are built with sturdy, simplified geometry. Lowercase forms are straightforward and utilitarian, with a single-storey a and g and a short, hooked j descender, keeping the overall texture dense and even.
Best suited for short, high-impact text such as headlines, posters, identity wordmarks, packaging callouts, and signage where strong letterforms are an advantage. It can work for subheads and UI labels when set with generous spacing, but the compact counters suggest avoiding long passages at small sizes.
The font conveys a direct, confident tone with an approachable, contemporary friendliness. Its dense weight and simple shapes feel assertive and attention-grabbing without becoming decorative, giving it a practical, no-nonsense voice suited to bold messaging.
Designed to deliver maximum visual impact through simplified geometric construction, thick strokes, and compact internal spacing. The overall intent reads as a bold, modern workhorse for display typography that remains clean and broadly legible in prominent applications.
The weight compresses interior space in letters like e, a, s, and 8, which increases visual punch but makes fine details less prominent. Numerals are robust and highly graphic, with rounded forms and clear silhouettes intended to hold up at display sizes.