Sans Normal Duret 7 is a light, very wide, monoline, upright, normal x-height font.
Keywords: ui, headlines, branding, signage, packaging, modern, clean, friendly, techy, airy, clarity, modernity, approachability, geometric system, display impact, rounded, geometric, open, smooth, minimal.
A rounded sans with a geometric construction and consistently thin strokes. Counters are generously open and largely circular/elliptical, while terminals are clean and softly finished rather than sharply cut. The design emphasizes horizontal spread: wide bowls and extended crossbars create an expansive rhythm, with simple, legible forms and minimal stroke modulation. In text, the spacing and open apertures keep lines light and breathable, and the figures follow the same rounded, streamlined logic as the letters.
Well suited to interface typography, dashboards, and product surfaces where a clean, open texture helps at small to medium sizes. Its broad proportions and rounded geometry also make it effective for headlines, logotypes, and contemporary branding, as well as signage where quick recognition benefits from large counters and simple forms.
The overall tone is modern and approachable, with a calm, uncluttered clarity. Its rounded geometry reads contemporary and slightly tech-oriented, while the soft curves keep it from feeling austere.
The letterforms appear designed to deliver a contemporary, geometric voice with high openness and a smooth, friendly finish. The wide set and restrained detailing suggest an intent to create a distinctive display-friendly sans that still holds together in short text.
Several glyphs lean on near-circular bowls (notably O/o and e), creating a cohesive, system-like feel across uppercase, lowercase, and numerals. Diagonals (V/W/X) are crisp but remain visually consistent with the rounded vocabulary, preserving an even texture in mixed-case settings.