Sans Normal Perum 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Meccanica', 'Modica', and 'Technica' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, playful, chunky, modern, soft, attention, approachability, impact, clarity, brand voice, rounded, heavyweight, blunt, bubbly, compact counters.
A hefty rounded sans with broad proportions and strongly softened corners. Strokes are thick and even, with minimal modulation and a smooth, geometric backbone that favors circular bowls and rounded terminals. Counters tend to be compact, and joins are simplified, giving letters a solid, blocky silhouette while maintaining a gentle, approachable edge. Uppercase forms read sturdy and stable; lowercase is similarly robust with single-story shapes where applicable and short extenders, producing a dense, highly legible texture at display sizes.
This font performs best in display contexts such as headlines, branding marks, posters, packaging, and short UI or signage labels where its weight and rounded construction can carry personality. It can work for brief emphasis text, but the dense counters and heavy color suggest avoiding long passages at small sizes.
The overall tone is bold and friendly, with a playful, almost toy-like softness that still feels contemporary. Its rounded geometry and heavy presence convey approachability and confidence, making it suitable for upbeat, attention-grabbing messaging.
The design appears intended to deliver maximum impact with a soft, approachable character—combining geometric roundness with substantial weight for clear, friendly visibility in modern branding and promotional applications.
Round characters like O and Q are notably full and open in silhouette, while diagonals (V, W, X) keep crisp, simplified angles that pair well with the rounded curves. Numerals match the letterforms with large, smooth shapes and consistent weight, supporting cohesive headline and branding use.