Slab Square Nalum 3 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, sports branding, packaging, collegiate, western, industrial, assertive, vintage, impact, heritage feel, signage clarity, ruggedness, octagonal, chiseled, sturdy, blocky, compact.
A heavy, block-built slab serif with squared structure and frequent chamfered corners that create an octagonal silhouette. Strokes are thick and confident, with crisp joins and mostly flat terminals, producing strong horizontal and vertical emphasis. Counters tend toward compact, geometric openings, and the overall rhythm is dense and stable, with clear, sturdy serifs that read as part of the main mass rather than delicate add-ons.
Best suited to headlines, posters, and signage where a strong, high-impact texture is desirable. It also fits sports-themed branding, labels, and packaging that benefit from a sturdy, traditional display tone, and can be used for short text blocks when a dense, authoritative color is intended.
The font projects a rugged, no-nonsense tone with a distinctly traditional, poster-like presence. Its chiseled geometry and emphatic slabs evoke heritage signage and team/letterman styling, delivering a confident, hardworking voice.
The design appears intended to deliver maximum visual impact through a robust slab-serif skeleton and angular, cut-corner detailing. It prioritizes durability, clarity, and a recognizable retro-signage character over delicacy or minimalism.
Lowercase forms keep a solid, vertical stance and mirror the angular, cut-corner logic seen in the capitals, maintaining consistency across text. Numerals are similarly chunky and squared-off, designed for strong visibility and impact at display sizes.