Sans Superellipse Wulu 1 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, sports, packaging, techy, futuristic, assertive, industrial, sporty, impact, modernity, tech feel, geometric unity, brand presence, rounded, blocky, squared, compact, geometric.
A heavy, geometric sans with squared counters and generously rounded corners, giving many letters a superellipse/rounded-rectangle skeleton. Curves are tightened into flattened arcs, and bowls and apertures tend to be compact, producing a dense, punchy texture in text. The stroke joins are clean and crisp, with minimal modulation but noticeable inside/outside contrast caused by tight counters and cut-ins. Terminals are mostly flat and blunt, while diagonals (like in K, V, W, X) are sturdy and simplified to match the overall block construction.
Best suited to display settings where impact and immediacy matter—headlines, posters, product branding, and packaging. The chunky, rounded-rect forms also work well for tech or sports identities, UI titles, and signage where bold, simple silhouettes need to hold up at a distance.
The overall tone feels contemporary and engineered, with a confident, high-impact voice. Its rounded-rect geometry reads as digital and hardware-adjacent, while the stout proportions add a sporty, headline-forward energy.
The design appears intended to deliver a modern, geometric voice built from rounded-rectangle forms, prioritizing strong silhouettes and a tightly controlled, industrial rhythm. It aims for recognizability and punch in short phrases while maintaining consistent construction across letters and numerals.
Many glyphs lean on rectangular construction—especially round letters like O/Q and numerals like 0/8/9—where internal shapes echo the exterior with softened corners. The lowercase includes single-storey forms (notably a) and short, squared shoulders, supporting a compact rhythm in longer lines.