Sans Normal Oslom 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Humanist 777' by Bitstream, 'Prenton RP' by BluHead Studio, 'FF Transit' by FontFont, 'Whitney' by Hoefler & Co., and 'Neue Frutiger Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, high impact, clear signage, brand presence, friendly boldness, rounded, compact, blocky, soft corners, sturdy.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are full and smooth with softened joins, while terminals tend to be blunt and squared-off rather than tapered. Counters are relatively tight, giving the forms a dense, poster-ready color; the lowercase shows single-storey a and g, a short-armed r, and a sturdy, compact s. Numerals follow the same robust geometry, with simple, high-impact shapes and minimal interior white space.
Best suited for headlines, display typography, and short messaging where strong presence is needed—such as posters, storefront signage, packaging, and bold brand wordmarks. It can work for UI labels and calls-to-action at moderate sizes, but extended body text may feel dense due to the compact counters and heavy color.
The overall tone is bold and approachable, with a friendly roundness that reads as contemporary and energetic. Its dense rhythm and assertive silhouettes feel promotional and upbeat, prioritizing impact over delicacy.
Likely designed to deliver maximum legibility and impact in bold display settings, combining rounded construction with blunt terminals for a friendly yet forceful voice. The simplified lowercase structures suggest an emphasis on clarity and quick recognition in branding and advertising contexts.
The heavy weight and tight counters make small-size settings prone to darkening, while large sizes retain strong, clean silhouettes. The mix of squared terminals and rounded bowls creates a pragmatic, industrial feel without becoming harsh.