Sans Normal Mira 7 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Cy Grotesk Std' by Kobuzan (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, logotypes, playful, chunky, retro, friendly, loud, high impact, display focus, retro flavor, friendly tone, rounded, bulbous, soft corners, blocky, cartoonish.
A heavy, rounded sans with big, inflated shapes and tightly enclosed counters. Curves dominate the construction, but terminals are often blunt or squared-off, creating a blocky silhouette with soft corners. The stroke weight is consistently thick, with shallow joins and broad shoulders that make letters feel compressed and sculpted rather than sharply geometric. Counters in letters like O, P, and R are small relative to the overall mass, and the lowercase shows single-storey forms with a tall, sturdy presence.
Best suited for large-scale display use such as posters, splashy headlines, packaging, and bold branding moments where impact matters more than fine detail. It can work well for short labels or logotype-style wordmarks, especially in playful or retro-themed designs, but is less appropriate for long passages or small UI text due to its dense counters.
The overall tone is bold and extroverted, leaning toward a playful retro display feel. Its soft, oversized forms read as friendly and cartoon-adjacent, while the dense black color gives it a loud, attention-grabbing voice suited to headlines and short statements.
The design appears intended to maximize visual weight and personality through rounded, overbuilt letterforms and compact internal spaces. It aims for a friendly, high-impact display voice that stays legible in big sizes while maintaining a distinctive, chunky silhouette.
The rhythm is compact and dark, with a strong tendency toward chunky shapes and narrow internal openings, which reduces clarity at smaller sizes. Numerals share the same inflated, blocky logic and look designed to match headline settings rather than text typography.