Sans Normal Miro 5 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Roc Grotesk' by Kostic (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, signage, playful, retro, chunky, friendly, comedic, impact, display, approachability, playfulness, branding, rounded, soft corners, bulky, geometric, compact apertures.
A heavy, blocky sans with broad proportions and rounded, softened corners. The forms lean geometric, with circular bowls and short, sturdy stems that create a compact internal-counter feel. Curves are full and smooth, while joins and terminals stay blunt and squared-off, producing a strong, poster-like silhouette. The lowercase keeps single-storey shapes (notably a and g) and tight apertures, reinforcing a dense, punchy texture in words.
Best suited to headlines, posters, packaging, and branding where strong silhouette and immediacy matter. It can work well for signage, social graphics, and playful editorial callouts, especially when set with generous spacing and used at display sizes.
The overall tone is bold and lighthearted, with a slightly retro, cartoon-adjacent presence. Its chunky shapes and rounded geometry feel approachable and energetic, reading more as expressive display lettering than neutral text typography.
The design appears intended to deliver maximum impact with friendly, rounded geometry—prioritizing bold presence, quick recognition, and a fun, approachable voice in display settings.
Because counters and apertures run tight at this weight, the face gains impact at larger sizes while small sizes may lose some interior clarity. The figures and capitals maintain the same stout, simplified construction, supporting big, attention-grabbing numerals and headlines.