Sans Normal Kobot 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'FF Transit' by FontFont, 'Frutiger' by Linotype, 'Interval Next' by Mostardesign, 'Fact' by ParaType, and 'Alber New' and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, modern, assertive, dynamic, emphasis, impact, momentum, contemporary branding, display readability, slanted, geometric, rounded, compact, crisp.
A slanted sans with a sturdy, compact build and smoothly rounded bowls. Strokes stay fairly even throughout, with clear, clean terminals and a consistent forward-leaning rhythm. Curves are broad and controlled, while joins and counters remain open enough to keep the dark weight from clogging. The overall spacing and proportions feel tight and efficient, emphasizing a strong silhouette in both uppercase and lowercase.
This style is well suited to short, emphatic text where a strong slanted voice helps drive attention—headlines, poster typography, sports or fitness branding, and promotional graphics. It can also work for logo wordmarks and packaging that benefit from compact, high-impact letterforms, while longer passages will feel heavy and assertive.
The forward slant and dense color give the type a sense of speed and confidence. It reads as contemporary and purposeful, with a no-nonsense tone that still feels approachable due to its rounded geometry. The impression is energetic and headline-driven rather than quiet or delicate.
The design appears intended to deliver a fast, modern emphasis through a consistent italic angle and compact, rounded construction. It prioritizes punchy readability and a cohesive, contemporary silhouette for display-oriented communication.
Uppercase forms are simple and geometric, with round letters like O and Q showing smooth, near-elliptical construction. Numerals follow the same sturdy, rounded logic, producing a cohesive texture in mixed alphanumeric settings.