Sans Normal Ohraj 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Nicky Sans' by Digitype Studio, 'Posterama' by Monotype, 'Golca' by Pepper Type, and 'Umba Soft' by TypeThis!Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social media, friendly, playful, confident, approachable, modern, approachability, impact, brand voice, display clarity, modernity, rounded, soft terminals, chunky, compact counters, geometric.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are monolinear with minimal contrast, and many joins and corners are softened into smooth, swollen curves that keep the texture dense and even. Uppercase forms read clean and stable, while the lowercase shows a single-storey “a” and “g” and generally open, simplified constructions; terminals tend to be blunt and softly squared rather than sharp. Numerals match the overall weight and roundness, producing a cohesive, poster-ready rhythm.
Best suited to headlines, brand marks, packaging, and short marketing copy where its rounded heft can carry personality and remain legible at a distance. It also works well for UI labels and social graphics when a friendly, approachable voice is desired, especially with a bit of extra spacing to avoid an overly dense texture.
The overall tone is upbeat and personable, with a sturdy, confident presence. Its rounded geometry and soft corners give it a warm, slightly toy-like character that feels contemporary and inviting rather than technical or formal.
The design appears intended to deliver a modern, approachable sans that prioritizes warmth and impact. By combining wide proportions with rounded, simplified letterforms, it aims for high visibility and a casual, friendly tone in display-focused settings.
The bold massing and tight counters create strong color at text sizes, making the font feel most comfortable when given generous tracking and line spacing. Curved letters (C, G, O, S) emphasize the design’s circular logic, while diagonals (V, W, Y) remain thick and stable to preserve the friendly, chunky impression.