Sans Superellipse Ehkom 2 is a bold, narrow, low contrast, italic, tall x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, sporty, urgent, modern, industrial, energetic, space saving, speed cue, headline impact, modern utility, condensed, slanted, blunt, compact, impactful.
A condensed, forward-slanted sans with sturdy, monoline construction and rounded-rectangle (superellipse) curves. Strokes terminate with mostly blunt, slightly softened ends, and counters are tight, giving a compact, high-density texture. The letterforms feel vertically stretched with straight-sided rounds (notably in O/C/G), while diagonals and joins stay clean and functional, producing a consistent, punchy rhythm in both upper- and lowercase.
Best suited to headlines, posters, and short emphatic lines where the condensed silhouette and slanted stance can create momentum. It also fits sports/fitness branding, packaging callouts, and display signage where an energetic, space-efficient sans is needed.
The overall tone is fast and assertive, with a contemporary, utilitarian edge. Its slant and compact proportions suggest motion and performance, reading as sporty and headline-driven rather than casual or decorative.
The design appears intended to deliver maximum impact in limited horizontal space, combining a forward-leaning stance with squared-round geometry for a modern, performance-oriented voice. The consistent stroke weight and blunt terminals prioritize clarity and reproducible shapes for strong display use.
Spacing appears intentionally tight for a packed, poster-like color; at smaller sizes this density can build a strong block but may require generous tracking for comfortable reading. Figures and capitals carry a similarly condensed, upright structure with the same squared-round geometry, reinforcing a cohesive, engineered feel across the set.