Sans Superellipse Emkov 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Good' by FontFont, 'Boxed' and 'Boxed Round' by Tipo Pèpel, and 'URW Dock Condensed' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, dynamic, modern, confident, punchy, impact, speed, modernity, approachability, rounded, slanted, compact, geometric, solid.
A heavy, slanted sans with compact proportions and a consistent, low-contrast stroke. Curves are built from rounded-rectangle/superellipse forms, giving bowls and counters a squarish softness rather than perfect circles. Terminals are generally blunt and clean, with occasional angled cuts that reinforce the forward motion. The overall rhythm is tight and sturdy, with broad capitals, simplified construction, and lining figures that match the same robust geometry.
Best suited to large-scale typography where the dense weight and slant can project impact—headlines, poster copy, brand marks, and energetic campaign work. It also fits product and apparel contexts that benefit from a modern, performance-forward voice, and can serve as a strong display companion in UI or editorial systems when used for emphasis rather than long reading.
The tone is energetic and assertive, with a forward-leaning stance that reads as fast and contemporary. Its rounded geometry softens the mass, keeping it approachable while still feeling strong and performance-oriented.
The design appears intended to merge geometric, rounded construction with a bold, italic stance for high-impact communication. It prioritizes immediacy and presence, using compact shapes and softened corners to stay friendly while remaining firmly contemporary.
Uppercase and numerals carry a particularly solid, blocky presence, while lowercase maintains the same compact, rounded logic for counters and joins. The italic angle is uniform and helps keep long lines feeling driven and cohesive.