Slab Square Pewi 7 is a bold, very wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, industrial, retro, high impact, forward motion, sturdy voice, display emphasis, slab serif, blocky, bracketless, compact joins, hard edges.
A heavy italic slab-serif with broad proportions and a compact, squared construction. Strokes are thick and largely uniform, with sturdy, flat slabs that read as rectangular terminals. The letterforms emphasize horizontal presence—wide bowls and generous counters—while the italic slant creates forward motion without introducing calligraphic contrast. Curves are somewhat squarish in their turning points, and joins stay robust, giving the face a solid, engineered texture across both uppercase and lowercase.
Best suited to headlines and other short-to-medium display settings where width and weight can be used for emphasis. It works well for sports branding, promotional posters, packaging, and bold signage where a tough, straightforward voice is needed. In longer text, the heavy color and wide set will be most comfortable at larger sizes with ample line spacing.
The overall tone feels confident and forceful, combining a workmanlike, industrial sturdiness with a fast, athletic lean. Its bold presence and wide stance make it feel attention-seeking and energetic, with a slightly retro, poster-like attitude.
The design appears intended to deliver maximum impact with a stable slab-serif structure while adding urgency through an italic slant. It aims for high visibility and a strong, practical personality, pairing wide proportions with crisp, square-ended details for a bold, contemporary-meets-retro feel.
Uppercase forms appear especially broad and stable, while the lowercase maintains clear differentiation and sturdy readability at display sizes. Numerals match the same wide, heavy rhythm, with rounded shapes kept taut and supported by strong slab endings.