Slab Square Pewi 2 is a bold, very wide, low contrast, italic, normal x-height font visually similar to 'Halogen Slab' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, industrial, confident, retro, editorial, impact, visibility, motion, ruggedness, display, slab serif, oblique, square terminals, bracketless, compact apertures.
A heavy, oblique slab-serif with broad proportions and sturdy, square-ended terminals. Strokes are largely monolinear, giving the face a solid, even color, while the slab serifs stay blunt and mostly unbracketed for a crisp, engineered feel. Counters are compact and apertures are relatively tight, which increases density and impact, especially in caps. Curves (C, O, G) remain smooth and rounded but are visually reinforced by the weight, and the figures match the same assertive, blocky rhythm.
This font performs best in display roles such as headlines, posters, storefront or wayfinding signage, and brand marks that benefit from a strong, slanted slab-serif voice. It can also work for packaging and promotional graphics where bold texture and high visibility are priorities. For longer passages, generous size and spacing help preserve clarity as the dense counters and wide set can feel heavy in continuous reading.
The overall tone is forceful and energetic, with a clear nod to vintage display typography and utilitarian lettering. Its slanted stance adds motion and urgency, reading as sporty and promotional rather than formal. The bold presence feels confident and headline-driven, suited to messages that need to land quickly and loudly.
The design appears intended to deliver maximum impact with a bold, oblique slab-serif structure that reads quickly from a distance. Its wide stance and square terminals emphasize stability and strength, while the slant injects speed and a contemporary, sporty edge. Overall, it aims to balance retro display character with practical, sign-like sturdiness.
In the sample text, the combination of wide letterforms and heavy slabs creates strong horizontal momentum, while the tight inner spaces can start to close up as sizes drop or lines tighten. The numerals share the same robust construction, keeping mixed text and figures visually consistent in display settings.