Sans Superellipse Solim 7 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Bulldog' and 'Bulldog Std' by Club Type (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, dynamic, modern, punchy, impact, speed, modernity, visibility, oblique, compact, rounded, chunky, slanted.
A heavy, right-slanted sans with broad, compact letterforms and rounded-rectangle (superellipse-like) curves. Strokes are thick and smooth with relatively even color and limited contrast, producing a dense, poster-ready texture. Counters are tight but clearly cut, and terminals tend to be blunt and slightly softened rather than sharp. The overall rhythm is forward-leaning and energetic, with consistent geometry across caps, lowercase, and figures.
Best suited for short, high-impact text such as headlines, posters, logos, and bold brand lockups. It also fits sports and fitness applications, product packaging, and promotional graphics where a compact, energetic voice is needed. For longer passages, the dense strokes and tight counters suggest using larger sizes and generous leading for comfort.
The font projects speed and impact, combining a sporty, performance-minded attitude with a contemporary, engineered feel. Its bold slant and compact massing read as confident and attention-seeking, suited to messaging that should feel active and forceful rather than quiet or refined.
The design appears intended to deliver maximum visual punch with a streamlined, modern construction: a heavy oblique sans whose rounded-rectangular curves keep the forms friendly while the mass and slant communicate speed and strength.
The numerals are robust and highly legible at display sizes, matching the same rounded, compact construction as the letters. Spacing appears tuned for tight, headline-style setting, where the heavy weight and oblique angle create a strong continuous flow.