Sans Superellipse Hidaf 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Helvetica Now' by Monotype, 'Garrigue' by Nootype, 'Otoiwo Grotesk' by Pepper Type, 'Movida' by ROHH, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, playful, friendly, impactful, sporty, maximum impact, approachable boldness, modern display, blocky, rounded, compact, sturdy, high-ink.
A heavy, rounded sans with a soft-rectangular (superellipse) construction and consistently blunt terminals. Strokes are thick and even, with tight interior counters and minimal contrast, creating dense, compact silhouettes. Curves are broad and controlled rather than geometric-perfect, and joins stay firm and squared-off, giving the letterforms a blocky but friendly profile. The lowercase shows simple, single-storey shapes with sturdy stems and short, functional arms, while numerals and capitals maintain a uniform, poster-forward rhythm.
Best suited to large-size typography where its weight and rounded block forms can deliver immediate impact—such as headlines, posters, logo wordmarks, packaging callouts, and bold UI labels. It can also work for short bursts of text where a friendly, high-energy voice is desired.
The overall tone is bold and approachable, mixing utility with a casual, energetic feel. Its chunky rounding reads friendly rather than industrial, while the dense weight and compact counters add a loud, assertive presence suited to attention-grabbing headlines.
The design appears intended to provide a modern, high-impact sans that feels approachable through rounded rectangular shaping, balancing loud display presence with clean, no-nonsense construction.
In the sample text, the font holds together as a solid dark mass, with slightly narrowed apertures that emphasize impact over delicacy. Rounded corners help keep the texture warm and contemporary even at large sizes.