Sans Normal Nomam 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Salma Alfasans' by Alifinart Studio, 'Abitare Sans' by FSD, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, sporty, punchy, impact, clarity, approachability, modern branding, display strength, rounded, blocky, compact, open counters, high impact.
A heavy, rounded sans with broad proportions and a compact, sturdy build. Curves are smooth and geometric, with consistently thick strokes and softly squared terminals that keep the shapes feeling solid rather than sharp. The lowercase shows single-storey forms (notably the a and g), generous bowls, and open apertures that hold up well in dense settings. Numerals are similarly robust and geometric, with clear, simple silhouettes designed for strong presence.
Best suited to headlines, posters, logos, and bold UI or campaign messaging where weight and rounded geometry can do the visual work. It also fits packaging and signage that need quick recognition at a distance, and short blocks of large display copy where its dense, confident texture remains readable.
The overall tone is assertive and energetic while staying approachable, combining a contemporary, no-nonsense weight with rounded forms that read friendly rather than severe. It feels like a modern display workhorse suited to attention-grabbing messages and bold branding.
The design appears intended to deliver maximum impact with a contemporary, rounded geometric voice—prioritizing strong silhouette, simple construction, and reliable legibility for display typography and brand-forward applications.
Spacing appears built for headline impact: large shapes, strong rhythm, and minimal delicacy. The design favors clear silhouettes and consistent geometry over nuance, producing a stable texture in paragraphs at large sizes and a striking, poster-like color when set tightly.