Sans Normal Lylid 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Program' by Emigre, 'Muller Next' and 'Squad' by Fontfabric, 'Argumentum' by Kostic, 'Niko' by Ludwig Type, 'Agent Sans' by Positype, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, punchy, sporty, playful, confident, retro, attention, momentum, impact, approachability, rounded, compact, bouncy, dynamic, ink-trap-like.
A heavy, right-slanted sans with rounded, compact forms and smooth, low-contrast strokes. Terminals are generally blunt and softened, with broad curves and slightly pinched joins that create small notches in places (notably around counters and interior corners). Counters are relatively tight, giving the letters a dense, poster-like color, while the overall rhythm stays energetic through consistent slant, lively curves, and occasional wedge-like shaping in diagonals. Numerals follow the same compact, rounded construction with strong weight and clear silhouettes.
Best suited to short, high-impact settings such as headlines, posters, logos, sports or event graphics, and packaging where bold, energetic typography is needed. It can work for brief callouts or subheads, but the dense letterforms and tight counters make it less ideal for long-form text at small sizes.
The font conveys momentum and impact, balancing friendly roundness with an assertive, attention-grabbing mass. Its slanted posture and inflated shapes read as sporty and promotional, with a mildly retro, display-forward personality.
The design appears intended to deliver a strong, modern display voice with a sense of motion and friendliness—combining rounded geometry and a consistent slant to create immediate visual punch and an upbeat, promotional tone.
Uppercase and lowercase share a cohesive, chunky construction, with simplified geometric curves and minimal detailing. The italic angle is steady across the set, and the bold color can cause tight counters to close up at smaller sizes, suggesting it’s tuned for impact over delicacy.