Sans Normal Memus 2 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Aukim' and 'Nsai' by AukimVisuel (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event promo, sporty, energetic, punchy, playful, retro, impact, speed, attention, display, branding, slanted, chunky, compact apertures, rounded corners, wedge terminals.
A heavy, right-slanted sans with broad proportions and a compact, tightly packed internal spacing. Strokes are uniformly thick with soft rounding, and many joins resolve into angled, wedge-like cuts that create a brisk, forward-leaning rhythm. Counters are relatively small and apertures are narrow, giving letters a dense, solid silhouette. The figures are similarly weighty and dynamic, with simplified forms and occasional sharp notches that reinforce the overall speed-driven geometry.
Best suited to large-scale display settings such as headlines, posters, event promotions, and sports-oriented branding where impact and motion are priorities. It can work well on packaging and social graphics when you want a dense, bold word shape that holds up against busy backgrounds. For smaller sizes or extended reading, additional spacing helps maintain clarity.
The tone is bold and high-impact, with a distinctly kinetic feel that suggests motion and urgency. Its slant and chunky shapes read as sporty and extroverted, while the rounded massing keeps it friendly rather than aggressive. The overall impression leans toward retro display energy—confident, loud, and attention-seeking.
The design appears intended to deliver maximum visual punch with a fast, slanted stance and simplified, sturdy forms. Its consistent weight and wedge-cut detailing suggest a focus on energetic branding and short, emphatic statements rather than quiet text typography.
Diagonal cuts and angled terminals appear repeatedly across the alphabet, producing a consistent “shaved” look on curves and horizontals. The texture in words is dark and continuous, so it benefits from generous tracking and ample line spacing when set in longer phrases.