Sans Normal Oklif 17 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Dexa Pro', 'Dexa Round', and 'Habanera' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, approachable, impact, clarity, approachability, modern branding, display emphasis, rounded, geometric, open, sturdy, smooth.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes are monolinear in feel, with minimal modulation and generous, open counters that keep the forms clear at large sizes. Terminals are mostly blunt and clean, and curves are drawn with a soft geometry that reads as circular rather than calligraphic. Overall spacing appears even and stable, producing a solid, blocky rhythm in both capitals and lowercase.
This font is well suited to headlines and short-to-medium display copy where a strong, contemporary voice is needed. Its rounded geometry and sturdy presence work well for branding, packaging, and promotional graphics, and it can also perform in signage contexts where bold, clear shapes are desirable.
The tone is modern and approachable, combining a confident, poster-ready weight with friendly rounded shapes. It feels straightforward and practical rather than ornate, with a contemporary, brand-forward character. The overall impression is upbeat and welcoming while still reading as robust and direct.
The design appears intended to deliver maximum impact with a friendly, geometric simplicity—prioritizing solid silhouettes, open counters, and consistent stroke behavior for clear, modern display typography.
The numerals match the letterforms with rounded bowls and a consistent stroke presence, giving figures a cohesive, signage-like clarity. In the text sample, the dense color and wide set create strong emphasis, making the type feel impactful while remaining legible thanks to its open inner spaces.