Sans Normal Apbon 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ghosta Neue' by Black Studio (names referenced only for comparison).
Keywords: ui text, signage, branding, presentations, editorial, neutral, modern, clean, straightforward, technical, versatility, clarity, modernity, system design, legibility, geometric, monoline, crisp, open, unembellished.
A clean, monoline sans with geometric construction and rounded bowls that read as near-circular in letters like O, C, and G. Strokes are even and low-contrast throughout, with crisp terminals and minimal modulation. Uppercase forms are broad and stable with generous counters, while the lowercase keeps simple, utilitarian shapes (single-storey a and g, compact e, and a plain, straight t). Numerals are similarly restrained and open, matching the letterforms’ smooth curves and consistent stroke weight.
This font works well for interface labels, dashboards, and product typography where a clean, unobtrusive sans is needed. It also suits wayfinding and signage, as well as modern brand systems and presentation materials that benefit from a simple, geometric voice.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its restrained geometry and even rhythm feel practical and matter-of-fact, with a subtle technical character suitable for informational settings.
The design appears intended as a versatile, general-purpose sans that delivers consistent rhythm and legibility with minimal stylistic intervention. Its geometric proportions and simplified lowercase suggest a focus on modern, system-friendly typography that remains tidy in both headings and continuous text.
The sample text shows steady spacing and a calm texture in paragraphs, with clear word shapes and little visual noise. Circular forms and open apertures help maintain legibility at larger text sizes, while the straightforward construction keeps headings looking tidy and controlled.