Sans Superellipse Embeb 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: tech branding, sports branding, product ui, signage, headlines, futuristic, technical, sporty, sleek, dynamic, modernity, speed, tech aesthetic, brand distinctiveness, system coherence, rounded corners, oblique slant, squared curves, geometric, clean.
A geometric oblique sans with a consistent forward slant and squared-off curves built from rounded-rectangle forms. Strokes are even and steady with minimal modulation, and terminals are cleanly cut rather than tapered. Round characters such as O/0 and C are drawn as softened squarish bowls, while straight-sided letters keep crisp verticals and diagonals for a taut rhythm. Numerals follow the same superelliptical logic, pairing open counters with rounded corners and compact, streamlined proportions.
Well-suited to technology and automotive-style branding, esports or athletic identities, and interface typography where a fast, modern tone is desired. It also works effectively for headlines and short supporting copy on packaging, posters, and wayfinding where the squared-rounded forms can carry a distinct visual signature.
The overall tone feels contemporary and engineered, combining a speed-forward italic stance with softly squared geometry. Its rounded corners temper the technical feel, keeping the voice friendly enough for consumer tech while still reading as modern and performance-oriented.
Likely designed to deliver a modern, speed-oriented sans that stays readable while expressing a constructed, geometric personality. The consistent slant and superelliptical bowls suggest an emphasis on streamlined motion and a cohesive, system-like feel across letters and numerals.
The design leans on rounded-rectangle counters and corners for a cohesive system across capitals, lowercase, and figures. Spacing and letterfit appear geared toward display-to-UI sizes, with distinctive squarish rounds that emphasize a branded, constructed character.