Sans Normal Igrov 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'FM Bolyar Sans Pro' by The Fontmaker (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, approachable, modern, casual, approachability, high legibility, display impact, brand warmth, rounded, soft, chunky, open counters, monoline.
A rounded, monoline sans with generous curves and consistently softened terminals. The strokes are thick and steady, with open apertures and simple geometric construction that keeps forms clear at a distance. Bowls and counters lean toward circular/oval shapes, while corners are broadly radiused, producing a smooth rhythm across words. Overall spacing and proportions feel roomy, with compact joins and minimal sharp angles.
Best suited for attention-forward uses such as headlines, logos, packaging, posters, and wayfinding where a friendly voice and strong silhouette are beneficial. It can also work for short UI labels or social graphics, though its heavy, rounded shapes may feel dominant in long body text.
The letterforms project a warm, informal tone—more welcoming than technical. Its soft geometry and chunky presence give it a cheerful, contemporary feel that reads as friendly and easygoing, with a hint of retro signage character.
The design appears intended to deliver a highly legible, personable sans that stays bold and smooth in reproduction. By prioritizing rounded terminals, open counters, and simple geometry, it aims for an accessible, contemporary display style that feels upbeat rather than severe.
Lowercase forms maintain clear differentiation with round dots on i/j and uncomplicated joins in m/n. Numerals are similarly rounded and sturdy, emphasizing legibility and a cohesive, softened silhouette across the set.