Sans Normal Pemam 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'DIN Next', 'DIN Next Arabic', 'DIN Next Cyrillic', 'DIN Next Devanagari', 'DIN Next Paneuropean', and 'DIN Next Stencil' by Monotype and 'PF DIN Text' by Parachute (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, retro, approachable, high impact, approachability, retro flavor, display clarity, rounded, compact, chunky, soft corners, sturdy.
A heavy, rounded sans with compact proportions and softly squared terminals. Curves are broad and smooth, with large bowls and counters that stay open despite the dense weight. Strokes are consistently thick with minimal modulation, and joins are robust, giving letters a solid, blocky silhouette. Uppercase forms feel wide and stable, while lowercase uses simple, single-storey shapes (notably a and g) and short, sturdy extenders for a tight rhythm.
Best suited for attention-grabbing headlines, posters, and branding where a bold, friendly voice is needed. It can work well on packaging and storefront or event signage, especially when set with generous spacing and ample contrast against the background.
The overall tone is bold and upbeat, with a friendly, slightly retro feel. Its rounded geometry and chunky massing convey approachability and confidence, leaning more toward fun and informal than technical or refined.
The design appears intended to deliver maximum presence with a warm, rounded character, combining sturdy construction with approachable curves for high-impact display typography.
In the sample text, the heavy color creates strong impact and a compact, poster-like texture. The numerals follow the same rounded, weighty construction, reading clearly at display sizes with a consistent, cohesive feel across letters and figures.