Sans Superellipse Ugkev 5 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Futura BT' by Bitstream; 'Futura EF' by Elsner+Flake; 'Futura' by Linotype; 'Futura ND', 'Futura ND Alternate', 'Futura ND for Nike 365', and 'Futura Next' by Neufville Digital; 'Futura PT' by ParaType; and 'Futura Round' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, labels, playful, chunky, friendly, punchy, retro, impact, approachability, simplicity, brandability, display, rounded, soft corners, compact, blocky, stout.
A heavy, compact sans with rounded-rectangle construction and softened corners throughout. Strokes are thick and largely uniform, with short apertures and tight internal counters that create a dense, poster-like color on the page. Curves tend toward squarish superellipse forms rather than true circles, and terminals read as blunt and cushioned. The overall rhythm is steady and upright, with simple, sturdy geometry and minimal detail.
This face works best for headlines, signage, and short bursts of copy where impact and immediacy are the priority. It fits packaging, stickers, labels, and branding marks that benefit from a friendly, chunky presence. For longer text, it’s more suitable as a display accent rather than a primary reading face.
The font feels bold and approachable, with a toy-like solidity that reads as fun rather than formal. Its squared-round shapes and dense counters give it a retro display flavor, well-suited to loud, confident messaging. The tone is friendly and comic-adjacent without becoming handwritten or quirky.
The design appears intended to deliver maximum visual punch with a soft, approachable edge. By basing forms on rounded rectangles and keeping detailing minimal, it aims for high recognizability and a consistent, blocky texture across letters and numbers.
Uppercase forms appear especially compact and block-built, while the lowercase maintains the same rounded-square logic with simplified joins and short extenders. Numerals share the same stout proportions and softened corners, keeping a consistent texture across mixed text. In longer lines, the heavy weight and small openings make it most comfortable at larger sizes where counters can breathe.