Sans Normal Lirij 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aircrew' by Vanarchiv (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, confident, energetic, modern, friendly, impact, momentum, attention, modernity, approachability, slanted, rounded, compact, blocky, punchy.
A heavy, slanted sans with compact proportions and broad, rounded forms. Strokes are low-contrast and largely monolinear, with smooth curves in C, G, O, and S, and sturdy, simplified joins throughout. Terminals tend to be sheared/angled rather than fully horizontal, reinforcing the forward-leaning motion. Counters are moderately open for the weight, and spacing reads tight-but-managed, creating a dense, impactful line color in text.
Best suited to headlines, branding marks, posters, and other display applications where a bold, energetic voice is needed. It can also work for short bursts of text such as calls-to-action, labels, and packaging, especially when a sporty, forward-moving impression is desired.
The overall tone is assertive and fast, with a sporty, contemporary feel. The consistent slant and chunky shapes convey momentum and confidence, while the rounded geometry keeps it approachable rather than aggressive.
The design appears intended to deliver maximum impact and momentum through a consistent slant, heavy weight, and rounded sans construction. Its simplified forms and tight rhythm prioritize immediacy and visibility in display-oriented settings.
Numerals are similarly robust and legible, with rounded bowls and minimal detailing; figures like 8 and 9 show strong, simple interior shapes. Uppercase has a solid, poster-like presence, while the lowercase remains compact with a straightforward, utilitarian rhythm.