Serif Other Lipo 3 is a very bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, book covers, branding, packaging, dramatic, ornate, theatrical, vintage, authoritative, standout display, crafted character, classic-modern blend, signature details, wedged serifs, ink traps, flared terminals, notched joins, sculptural.
A very heavy display serif with sharply tapered, wedge-like serifs and pronounced high-contrast shaping that creates cut-in notches and teardrop counters. Strokes are broadly vertical and monoline-ish at first glance, but the joins and terminals introduce strong modulation through scooped intrusions and pointed flare-outs. Curves are tightly controlled and often pinched, giving bowls and counters a carved, faceted feel; the uppercase shows wide, confident silhouettes while the lowercase includes compact, sturdy forms with distinctive ear-like terminals. Numerals match the bold massing and adopt the same incised details, keeping the overall texture dense and graphic at text sizes.
Best suited to headlines and short passages where its carved details can be appreciated—posters, editorial display, book or album covers, branding marks, and premium packaging. It also works well for pull quotes and mastheads where a strong, stylized serif voice is desired.
The font projects a bold, ceremonial tone—part classic bookish serif, part decorative signage—balancing tradition with a slightly mischievous, cut-paper drama. Its sharp wedges and sculpted counters add a sense of craft and performance, making the voice feel assertive and stylized rather than neutral.
The design appears intended to deliver maximum presence with a distinctive, sculptural serif construction, using wedge serifs and incised counter-shaping to create a memorable silhouette. It prioritizes display clarity and character over neutrality, aiming for a bold, crafted look that stands out in branding and editorial settings.
The most recognizable signature is the recurring scooped-in negative shapes at key junctions (notably in letters with bowls and diagonals), which creates a rhythmic pattern of black mass and small, bright apertures. Spacing appears designed for headline impact, with sturdy sidebearings that help the heavy forms remain legible despite the dense color.