Serif Other Lidu 7 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, magazine, packaging, dramatic, fashion-forward, editorial, theatrical, artful, distinct identity, display impact, editorial flair, logo readiness, ornamental twist, swashlike, sculptural, incised, curvilinear, chiseled.
This typeface is a display serif with strong stroke contrast and a distinctly sculptural construction. Many glyphs feature large, oval or circular counters that are interrupted by a diagonal, lens-like cut, creating a recurring “aperture” motif across rounds (notably in O/Q and several lowercase letters). Serifs are sharp and tapered rather than blocky, with pointed terminals and occasional wedge-like joins that give the outlines a carved, incised feel. Proportions are expansive, with generous widths, broad curves, and a weighty overall color; the rhythm alternates between hefty verticals and thin, crisp hairlines, producing a crisp, graphic silhouette at larger sizes.
Best suited to headlines, mastheads, titles, and brand marks where its distinctive counters and sharp serif details can be appreciated. It works particularly well for editorial layouts, fashion and beauty branding, cultural event posters, and premium packaging, where a dramatic, art-directed serif can carry the visual identity. For smaller sizes or dense text, its high-contrast details and internal cut motifs may be more effective in short bursts than in extended reading.
The overall tone is bold and theatrical, with a refined but unconventional elegance. The repeated sliced-counter shapes add a sense of motion and intrigue, pushing the voice toward fashion, nightlife, and poster-style drama rather than traditional book typography. It reads as assertive and stylized, with a slightly surreal, art-directed personality.
The design appears intended as a statement display serif that blends classic high-contrast structure with a signature decorative intervention in the counters. By repeating the sliced-oval motif across key glyphs, it aims to create immediate recognizability while retaining the authority and cadence of a traditional serif headline face.
The distinctive internal cutouts are a defining identity element that will strongly influence word shapes, especially in all-caps settings and any text with many round letters. Numerals follow the same high-contrast, display-oriented approach, emphasizing sculpted curves and sharp joins for a cohesive headline system.