Sans Normal Okran 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, straightforward, utilitarian, impact, legibility, clarity, modernity, simplicity, geometric, clean, sturdy, rounded, open.
A heavy, geometric sans with broad proportions and clean, even strokes. Curves are built from smooth circular forms with minimal modulation, while joins and terminals feel crisp and squared-off, producing a sturdy, high-impact texture. Counters are generally open and spacious, and the overall rhythm is stable and uncluttered, with simple, legible shapes that hold up well at large sizes.
Best suited to headlines and short blocks of copy where weight and width can create presence without sacrificing clarity. It works well for branding, signage, and packaging systems that need a clean, contemporary sans with strong readability and consistent numerals for pricing, dates, or callouts.
The font reads as modern and approachable, with a confident, no-nonsense tone. Its rounded geometry softens the weight, giving it a friendly, contemporary voice suited to clear, direct messaging rather than delicate or expressive typography.
The design appears intended as a high-impact, geometric sans for display use, prioritizing clarity, robustness, and a contemporary feel. Its restrained detailing and open counters suggest an emphasis on dependable legibility and a strong graphic silhouette across letters and figures.
The wide set and generous internal space create strong word shapes and a solid headline color. The lowercase maintains a straightforward, single-storey feel in key forms (notably the "a"), reinforcing the geometric, contemporary character, while the numerals match the same bold, simple construction for consistent emphasis in mixed text.