Sans Normal Abkuh 21 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Basic Sans' by Latinotype, 'Alergia Grotesk' by Machalski, 'Nurom Next' by The Northern Block, and 'Promea' by YXType (names referenced only for comparison).
Keywords: ui text, branding, packaging, editorial, headlines, modern, clean, friendly, dynamic, approachable, warm modernity, readability, conversational tone, everyday utility, humanist, rounded, open forms, soft terminals, slanted.
This typeface is a slanted sans with rounded, gently modulated strokes and predominantly open, circular construction. Curves are smooth and continuous, counters are generous, and joins read cleanly, giving letters an even, legible rhythm. Terminals tend to be softly finished rather than sharply cut, and the overall geometry balances round bowls with straightforward, lightly angled stems for a contemporary, unobtrusive texture in text.
It works well for UI and product copy where a clean sans is needed but a touch of warmth is desirable. The forward slant makes it effective for highlights, subheads, captions, and branding systems that want an active, contemporary voice. It also suits packaging and editorial layouts where a friendly, modern italic can carry longer lines comfortably.
The overall tone is modern and easygoing, with a friendly softness that keeps the italics from feeling formal or calligraphic. Its slant adds motion and a conversational energy, making it feel lively without becoming stylized or decorative.
The design appears intended as a versatile italic companion with a modern, humanist-leaning feel, prioritizing clarity and smooth curves over sharp, technical detailing. Its rounded construction and open counters suggest an emphasis on readability and an approachable brand tone.
Round characters (such as C, O, and G) emphasize broad, smooth arcs, while diagonals in A, V, W, X, and Y maintain a consistent forward lean. Numerals follow the same rounded logic, with clear, simple silhouettes that match the letterforms in weight and curvature.