Sans Normal Ammoh 2 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, signage, ui labels, confident, modern, friendly, clean, utilitarian, clarity, impact, modernity, versatility, geometric, high legibility, open counters, large apertures, sturdy.
A sturdy sans with broad, even strokes and generously open counters. Round letters are built from near-circular bowls with smooth joins, while straights stay clean and vertical, giving the face a stable, upright posture. Terminals are predominantly flat and squared-off, and curves transition with minimal modulation, creating a consistent, solid texture in both display sizes and text. Spacing appears comfortable rather than tight, supporting clear word shapes and steady rhythm.
Well-suited to headlines, brand marks, and poster typography where a bold, clean presence is needed. The open shapes and consistent stroke behavior also work for signage and UI labels, especially where clarity at a glance matters.
The overall tone is straightforward and confident, with a friendly, contemporary neutrality. Its geometric cleanliness reads as practical and modern, avoiding decorative quirks while still feeling approachable in large headlines.
The design appears intended as a modern, no-nonsense sans that prioritizes clarity and impact. Its broad proportions and open forms suggest a focus on strong display performance while remaining readable in short text settings.
Uppercase forms look compact and strong with broad shoulders and large inner spaces, while lowercase maintains simple, familiar constructions and clear differentiation between similar shapes. Numerals match the letterforms’ weight and openness, producing an even color when set in strings or UI-style contexts.