Sans Normal Onbab 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Macha' by Positype and 'Libertad' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, clean, pragmatic, impact, clarity, modernity, versatility, geometric, rounded, sturdy, high legibility, compact.
A heavy, geometric sans with broad, even strokes and smoothly rounded curves. Letterforms show a clear, constructed skeleton with circular bowls (notably in O/C/G) and blunt, squared terminals that keep shapes crisp. Counters are generously open for the weight, and curves transition cleanly into straights, producing a stable, compact texture in lines of text. The numerals share the same sturdy build, with simple, readable forms and minimal modulation.
Best suited to headlines, posters, signage, and brand marks where a firm, modern voice is needed. It can also work for short UI labels and packaging text when used with comfortable spacing, as the heavy weight produces a strong, attention-grabbing rhythm.
The overall tone is modern and dependable, with a friendly bluntness that feels contemporary rather than strictly technical. Its weight and simple geometry convey confidence and directness, while rounded shapes keep it approachable.
The design appears intended as a straightforward, geometric display sans that prioritizes clarity and impact. Its consistent construction and rounded fundamentals aim to deliver a contemporary, versatile look that reads quickly and reproduces reliably across sizes.
In the sample text, the dense strokes create strong word shapes and a pronounced typographic color, making short strings and headlines feel solid and emphatic. The forms remain clear at larger sizes, with punctuation and round letters holding up well against the heavy overall presence.