Sans Normal Wubey 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', and 'Dexa Pro' by Artegra (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, friendly, clean, approachable, neutral, legibility, versatility, approachability, contemporary tone, rounded terminals, open apertures, soft geometry, even rhythm, generous spacing.
A clean sans with softly rounded geometry and monolinear strokes. Curves are built from smooth circular and elliptical forms, while straights stay crisp with subtly eased corners. Counters are roomy and apertures are open, giving the letters a clear, breathable rhythm. Proportions feel slightly expansive, with broad uppercase forms and a steady, even baseline presence across text and figures.
It performs well in interface copy, product branding, and wayfinding where a clear, friendly sans is desirable. The open shapes and even texture also suit editorial subheads, reports, and presentation materials that need a contemporary, readable voice at a range of sizes.
The overall tone is modern and approachable, pairing neutrality with a gentle, human warmth from the rounded terminals. It reads as calm and contemporary rather than technical, making it suitable where clarity is needed without feeling austere.
The design appears intended as a general-purpose sans that prioritizes clarity and smooth, contemporary shapes. Its softened geometry and open counters suggest an emphasis on comfortable reading and a welcoming tone for everyday communication.
Uppercase construction favors simple, highly legible silhouettes; the round letters (C, G, O, Q) emphasize smooth continuity, and diagonals (V, W, X, Y) feel sturdy rather than sharp. Numerals follow the same rounded, open style, maintaining consistent color in running text.