Sans Normal Roguw 5 is a regular weight, very wide, low contrast, upright, normal x-height font visually similar to 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: packaging, posters, branding, headlines, children's media, friendly, playful, casual, approachable, retro, approachability, informality, human touch, soft geometry, rounded, soft, chunky, monoline, hand-drawn.
A rounded, monoline sans with soft terminals and gently irregular curves that suggest a hand-drawn construction. Strokes stay even with low contrast, while corners are consistently rounded and joins are slightly blunted, giving forms a cushioned, “inked” feel. Proportions run broad with generous counters and open apertures, and spacing reads relaxed rather than tightly engineered, producing an easy rhythm in text.
Best suited to branding and display contexts where a friendly voice is needed—packaging, posters, labels, social graphics, and inviting headlines. It can also work for short passages or UI callouts when a warm, informal tone is desired, though its broad proportions will occupy more horizontal space.
The overall tone is warm and informal, with a lighthearted, slightly retro personality. Its softened geometry and subtle wobble make it feel human and approachable rather than technical or corporate.
Likely designed to offer an approachable rounded sans that feels handmade while remaining clean and readable. The intention appears to balance simple geometric readability with softened, characterful detailing for a personable display voice.
Uppercase and lowercase share the same rounded, friendly logic, with simple, highly legible shapes and a consistent dot treatment on i/j. Numerals follow the same soft, monoline drawing, keeping an even color and a casual, readable presence in running text.