Sans Normal Efres 5 is a light, normal width, medium contrast, italic, tall x-height font.
Keywords: editorial text, magazines, branding, ui text, advertising, modern, clean, editorial, sleek, approachable, clarity, modernity, motion, editorial tone, neutral elegance, humanist, open apertures, rounded forms, diagonal stress, airy spacing.
A slanted sans with smooth, rounded construction and gently modulated strokes. Curves are broad and elliptical, with open apertures and a clear, even rhythm across the alphabet. Terminals are clean and mostly sheared or softly finished rather than squared off, and the counters stay generous, aiding legibility. The overall proportions feel slightly tall, with lively italic movement and consistent spacing that keeps text looking airy and controlled.
It works well for editorial typography such as magazine copy, pull quotes, and headlines where an elegant italic voice is desired. The open shapes and clean rhythm also suit branding systems and UI or product copy that needs a modern, readable tone. In marketing and advertising, it can add motion and sophistication without sacrificing clarity.
The font conveys a contemporary, polished tone with a friendly, accessible edge. Its italic slant reads as energetic and forward-leaning without becoming flashy, making it feel editorial and design-conscious while still practical for everyday communication.
The design appears intended to provide a modern italic sans that balances clarity with a sense of motion. It aims for smooth, rounded geometry and open readability while maintaining a refined, editorial texture in continuous text.
Round characters maintain a smooth, continuous stroke path, while diagonals and joins stay crisp, giving the face a refined, engineered look. Numerals appear clear and straightforward, matching the text’s light, flowing texture in longer settings.