Solid Esri 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, 'Morandi' by Monotype, 'Neue Reman Sans' by Propertype, 'Kolage' by Runsell Type, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: posters, headlines, packaging, stickers, kids media, playful, chunky, retro, cartoon, friendly, maximum impact, playful branding, graphic texture, novelty display, rounded, blobby, soft corners, bulbous, heavy.
A chunky, rounded display face with dense, near-monoline strokes and softened corners throughout. The letterforms are built from blobby, almost molded shapes, with many counters reduced or closed, giving the alphabet a solid, compact look. Curves are generous and slightly irregular, and terminals tend to be thick and rounded rather than sharply cut. Proportions lean wide and squat, emphasizing a heavy silhouette and strong black coverage in text.
Best suited to large-size applications where its solid shapes can read as graphic forms: posters, splashy headlines, packaging, labels, and playful branding. It also fits kids-oriented media, event graphics, and short punchy phrases where personality matters more than fine detail.
The overall tone is playful and loud, with a cartoonish, throwback feel that reads as fun rather than formal. Its closed-in shapes and buoyant curves give it a quirky, toy-like personality suited to attention-grabbing headlines.
Likely designed to deliver maximum impact with a friendly, novelty voice—favoring bold silhouettes, rounded construction, and simplified interiors to create a memorable, graphic texture in display settings.
The collapsed counters and heavy interior weight can reduce clarity at smaller sizes, while the large, simple silhouettes hold up well when scaled up. Numerals follow the same softened, chunky construction, keeping a consistent, bold rhythm across letters and figures.