Sans Superellipse Hobup 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Cintra' by Graviton, 'Evanston Tavern' by Kimmy Design, 'LHF Advertisers Square' by Letterhead Fonts, 'PODIUM Sharp' by Machalski, 'FTY Galactic VanGuardian' by The Fontry, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, signage, sporty, industrial, assertive, contemporary, compact, impact, branding, sign clarity, modernization, geometric consistency, rounded corners, squared bowls, blocky, stencil-like counters, high impact.
A heavy, compact sans with squared proportions and generously rounded corners, building many forms from rounded-rectangle geometry. Strokes are consistently thick with minimal modulation, producing solid, dark silhouettes and short-looking joins. Counters tend to be rectangular and tight, with small apertures and blunt terminals; curved letters (like C, O, S) read as squarish superellipses rather than true circles. Spacing appears firm and utilitarian, and the overall rhythm is dense and punchy, especially in text where the dark color dominates the line.
Best suited to headlines and display settings where a dense, high-impact voice is needed—posters, storefront or wayfinding-style signage, and packaging that benefits from strong silhouettes. It can also support sports or industrial branding, labels, and UI moments that call for sturdy emphasis (buttons, section headers), particularly at medium-to-large sizes.
The font conveys a tough, no-nonsense tone with a sporty, workwear energy. Its squared, softened shapes feel modern and engineered, balancing friendliness from the rounded corners with a strong, industrial presence. The overall impression is bold, direct, and built for impact rather than delicacy.
The design appears intended to translate rounded-rectangle geometry into a forceful, contemporary display sans, prioritizing strong presence and consistent stroke weight. The tight counters and squared curves suggest an emphasis on durability, clarity at a glance, and a distinctive, branded texture in all-caps and mixed-case settings.
Distinctive, boxy inner shapes and narrow openings give letters a slightly compressed, sign-like character. The numerals follow the same rounded-rectangle logic, with especially solid forms and small interior counters, enhancing the font’s punch at large sizes.