Sans Normal Lukeh 11 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, dynamic, friendly, punchy, retro, high impact, express motion, brand voice, headline focus, slanted, rounded, soft corners, compact counters, heavy terminals.
A heavy, slanted sans with rounded construction and compact internal counters. Forms lean consistently to the right, with broad strokes and softened corners that keep the weight feeling smooth rather than rigid. Curves are generous and somewhat elliptical, while diagonals (like in A, K, V, W, X) are sturdy and simplified. Spacing is moderately tight, and the letterforms read as slightly condensed in their openings, producing a dense, high-impact texture in words and lines of text.
Best suited to display applications where impact and motion are desired, such as headlines, posters, sports and activity branding, packaging fronts, and attention-grabbing signage. It can work for short callouts and subheads, but the dense texture and tight counters suggest avoiding long passages at smaller sizes.
The overall tone is energetic and assertive, with a friendly, approachable softness from the rounded shapes. The steady forward slant adds speed and motion, giving the face a sporty, action-oriented character. Its weight and compact counters make it feel bold, punchy, and slightly retro in a headline-centric way.
The design appears intended to deliver a fast, high-energy italic voice in a friendly sans style, prioritizing visual punch and cohesive word shapes over delicate detail. Rounded geometry and heavy strokes suggest an emphasis on approachability and strong branding presence in prominent, large-scale settings.
The uppercase has a strong, poster-like presence, while the lowercase maintains the same forward-leaning rhythm and rounded geometry, helping mixed-case text feel cohesive. Numerals appear sturdy and open enough to remain clear at display sizes, matching the heavy, rounded voice of the letters.