Sans Normal Ardos 17 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'AG Book W1G' by Berthold and 'Area' by Blaze Type (names referenced only for comparison).
Keywords: ui text, signage, editorial, presentations, branding, neutral, modern, clean, corporate, functional, legibility, versatility, neutrality, clarity, utility, monoline, open apertures, geometric, rounded, crisp.
A clean sans with monoline strokes and largely geometric construction, balancing circular bowls with straight-sided stems. Curves are smooth and even, with open apertures and generous counters that keep forms clear at text sizes. Terminals are crisp and unadorned, and the overall proportions feel slightly expanded, giving the design an airy rhythm and comfortable letterspacing. Numerals are straightforward and legible, matching the letters in stroke weight and overall color.
This font suits interface copy, dashboards, and product surfaces where a steady, unobtrusive sans is needed. Its open counters and clean shapes also work well for signage and wayfinding, as well as editorial subheads, slide decks, and general-purpose branding that calls for a modern, straightforward voice.
The tone is neutral and contemporary, prioritizing clarity over personality. It reads as calm, dependable, and businesslike, with a subtle friendliness coming from the rounded curves and open shapes.
The design appears intended as a versatile, general-purpose sans that stays neutral across contexts while maintaining high legibility. Its geometric-leaning forms and restrained detailing suggest a focus on clarity, consistency, and broad usability in both display and text settings.
Capitals are simple and disciplined, while the lowercase maintains clear differentiation between similar forms (for example, the open shapes in c/e/s and the single-storey a). The overall color on the page is even, with minimal modulation and consistent stroke behavior across letters and figures.