Sans Normal Vemar 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Anteb', 'Quan Geometric', and 'Quan Pro' by Typesketchbook (names referenced only for comparison).
Keywords: branding, headlines, packaging, posters, signage, dynamic, friendly, contemporary, sporty, informal, approachability, motion, modernity, clarity, oblique, rounded, soft terminals, open counters, humanist.
A rounded, oblique sans with a soft, humanist skeleton and smooth, low-contrast strokes. Curves are generously rounded (notably in C, G, S, and O), while joins stay clean and sturdy, giving the forms a compact, confident rhythm. Terminals are generally softened rather than sharply cut, and counters remain open and readable, especially in letters like a, e, and s. The numerals follow the same rounded, slightly forward-leaning construction for a cohesive text-and-display feel.
Well-suited for branding systems and headlines where a warm, active voice is desired, and it can also work in short-to-medium text blocks when clarity is needed with a casual tone. Its rounded forms and consistent slant make it a good fit for packaging, promotional graphics, posters, and clear, friendly signage.
The overall tone is energetic and approachable, with a forward-leaning stance that suggests motion and informality. Its rounded shaping keeps it warm and accessible rather than technical, making it feel contemporary and friendly.
The design appears intended to deliver an italicized sans voice that feels modern and approachable while staying legible. By combining a consistent oblique angle with rounded construction and open counters, it aims to communicate motion and friendliness without sacrificing clarity.
Uppercase shapes are straightforward and sturdy, while the lowercase introduces more personality through single-storey forms and rounded bowls. The forward slant is consistent across letters and figures, helping lines of text maintain a lively flow without looking overly stylized.