Sans Normal Kidej 3 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Latinka' by Jaroslav Zavodny, 'Heltar' by The Northern Block, and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, dynamic, confident, impact, momentum, headline focus, modern branding, oblique, rounded, geometric, clean, punchy.
A heavy, right-leaning sans with smooth, rounded construction and a compact, forward-driving rhythm. Curves are clean and broadly elliptical, while joins stay crisp, giving the letters a sturdy, engineered feel rather than a calligraphic one. The italic angle is consistent across caps, lowercase, and figures, and the overall proportions keep counters fairly open for the weight. Numerals follow the same oblique, rounded logic, with simple, high-impact silhouettes designed to read strongly at display sizes.
Works best for high-impact display settings such as headlines, posters, campaign graphics, and bold brand statements. It also suits sporty or action-oriented identities, apparel graphics, packaging callouts, and short UI or social media overlays where a dynamic, forward-leaning voice is desired.
The tone is fast, assertive, and contemporary, with a distinctly athletic, headline-ready presence. The strong slant and dense color create a sense of motion and urgency, making the font feel energetic and promotional while still staying clean and legible.
Likely intended as a compact, modern italic sans that delivers maximum impact and momentum in short-form text. The design aims to combine geometric clarity with a forceful texture for branding and promotional typography that needs to feel fast and confident.
The design favors uncomplicated shapes and smooth terminals, keeping visual noise low despite the heavy weight. The sample text shows an even texture line-to-line, with the slant helping emphasize direction and emphasis in short phrases.