Sans Normal Kunov 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Firma' and 'BR Segma' by Brink, 'Nicky Sans' by Digitype Studio, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Bozon' by ROHH, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, modern, energetic, confident, dynamic, impact, motion, clarity, modernity, oblique, geometric, rounded, clean, compact.
A heavy, oblique sans with smooth, rounded construction and minimal stroke modulation. Counters are open and generally circular-to-oval, with softened terminals and a consistent, even color across words. The slant is pronounced and the forms feel slightly expanded, giving caps and numerals a broad, assertive footprint. Lowercase shapes stay straightforward and legible, with compact joins and a steady rhythm suited to short lines and display sizes.
Best suited to bold headlines, posters, and attention-driven branding where a sense of speed and impact is desired. It also works well for packaging and signage that benefits from compact, high-contrast-on-the-page letterforms without relying on fine details.
The overall tone is energetic and forward-leaning, with a contemporary, sporty confidence. Its strong fill and brisk italic angle add urgency and motion, making the text feel active and punchy rather than formal or restrained.
Likely drawn to deliver a modern italic sans that feels fast, strong, and highly legible at display sizes. The design prioritizes uniform weight, rounded geometry, and a confident slant to create an instantly recognizable voice for contemporary marketing and titling.
Round characters like O, Q, and 0 read as sturdy ovals, while diagonals (V, W, X, Y) are emphasized by the oblique stance. Numerals are bold and clear, designed to hold up at large sizes and in quick reads.