Sans Normal Okgum 1 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Nebula' by Brink, 'Muller Next' by Fontfabric, 'Creata' by Ivan Petrov, 'Laire Sans' by Jolicia Type, 'Fact' by ParaType, and 'Ambulatoria' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, modern, direct, confident, clean, neutral, impact, clarity, modernity, legibility, utility, geometric, sturdy, compact, rational, crisp.
A heavy, geometric sans with broad proportions and clean, unmodulated strokes. Curves are built from near-circular bowls with smooth joins, while straight-sided forms keep edges crisp and corners largely squared or minimally rounded. Counters are fairly open for the weight, and terminals read as decisively cut rather than tapered, giving the face a solid, poster-friendly color. The overall rhythm is stable and even, with consistent stroke widths across rounds and straights and a distinctly robust presence in both uppercase and lowercase.
Best suited for display sizes where its strong weight and wide stance can create immediate impact—headlines, posters, packaging, and bold brand wordmarks. It also works well for short UI labels, navigation, and signage where a firm, modern tone and quick recognition are prioritized over long-form texture.
The tone is contemporary and no-nonsense, projecting strength and clarity rather than delicacy. Its straightforward geometry and dense weight feel confident and utilitarian, leaning toward a tech-forward, institutional modernism that remains broadly neutral.
The design appears intended to deliver a modern, geometric sans voice with high impact and dependable legibility. Its consistent stroke treatment and broad shapes suggest a focus on simple construction, clear forms, and strong presence across both text samples and isolated glyphs.
Uppercase forms appear especially sturdy and compact, while the lowercase maintains simple, highly legible construction with large bowls and plain joins. Numerals match the same geometric logic, with rounded figures (0, 8, 9) reading smooth and dense, and straighter figures (1, 4, 7) keeping sharp, clean silhouettes.